The Netflix TechBlog

NOVEMBER 2, 2021

Moorthy and Zhi Li Introduction Measuring video quality at scale is an essential component of the Netflix streaming pipeline. Perceptual quality measurements are used to drive video encoding optimizations , perform video codec comparisons , carry out A/B testing and optimize streaming QoE decisions to mention a few.

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The Netflix TechBlog

JUNE 14, 2023

The three strategies we will discuss today are AB Testing , Replay Testing, and Sticky Canaries. We could also swap out the implementation of a field from GraphQL Shim to Video API with federation directives. Let’s discuss the three testing strategies in further detail. How does it work?

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The Netflix TechBlog

MARCH 28, 2025

Key insights from this shiftinclude: A Data-Centric Approach : Shifting focus from model-centric strategies, which heavily rely on feature engineering, to a data-centric one. This strategy effectively leverages the vast scale of unlabeled user interaction data. These can be directly applied to meet diverse businessneeds.

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Tuning Efficiency Latency Strategy 200

Dynatrace

MARCH 12, 2025

Dynatrace helps enhance your AI strategy with practical, actionable knowledge to maximize benefits while managing costs effectively. Video overview of Amazon Bedrock dashboard with Dynatrace AI and LLM Observability solution. How can you gain insights that drive innovation and reliability in AI initiatives without breaking the bank?

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Metrics Serverless Analytics Innovation 165

The Netflix TechBlog

DECEMBER 14, 2023

Data Processing Patterns Lee Woodridge and Pallavi Phadnis, Data Engineers at Netflix, talk about how you can apply different processing strategies for your batch pipelines by implementing generic abstractions to help scale, be more efficient, handle late-arriving data, and be more fault tolerant. In this video, Sr.

Data Engineering 265

Data Engineering Engineering Software Engineering Best Practices 265

Dynatrace

JUNE 21, 2024

How to improve digital experience monitoring Implementing a successful DEM strategy can come with challenges. It can help understand the flow of user interactions, identify areas for improvement, and drive a user experience strategy that better engages customers to meet their needs.

Best Practices 264

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Dynatrace

JULY 30, 2021

One of the aspects of progressive delivery is using new zero-downtime deployment strategies such as Canary, Blue-Green, or Feature Flags. Those strategies allow development teams to decouple the tasks of deployment (rolling out a new binary to production) from releasing (making it accessible by your end-users).

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The Netflix TechBlog

NOVEMBER 11, 2022

Each title is promoted with a custom set of artworks and video assets in support of helping each title find their audience of fans. Here are just a few examples: We maintain a growing suite of video understanding models that categorize characters, storylines, emotions, and cinematography.

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The Netflix TechBlog

NOVEMBER 9, 2021

by Liwei Guo , Ashwin Kumar Gopi Valliammal , Raymond Tam , Chris Pham , Agata Opalach , Weibo Ni AV1 is the first high-efficiency video codec format with a royalty-free license from Alliance of Open Media (AOMedia), made possible by wide-ranging industry commitment of expertise and resources. Video encoding is essentially a search problem?—?the

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Media Open Source Software Engineering Efficiency 246

The Netflix TechBlog

MARCH 6, 2019

It’s used extensively in our media processing platform, which includes services like Archer and runs features like video encoding and title image generation on tens of thousands of Amazon EC2 instances. We are constantly innovating on video encoding technology at Netflix, and we have a lot of content to encode. We have one file?

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The Netflix TechBlog

JANUARY 25, 2023

An example for storing both time and space based data would be an ML algorithm that can identify characters in a frame and wants to store the following for a video In a particular frame (time) In some area in image (space) A character name (annotation data) Pic 1 : Editors requesting changes by drawing shapes like the blue circle shown above.

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Dynatrace

MARCH 3, 2020

To implement performance as a self-service, you’ll need to look at how your organization currently prepares, tests and analyzes performance, including your current testing strategy, tools, monitoring technology, service virtualization, test data management, flow, roles, and skills. Check out Dynatrace’s Load testing tool integration.

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Performance Education Innovation Software Architecture 314

Dynatrace

MAY 2, 2024

Therefore, these organizations need an in-depth strategy for handling data that AI models ingest, so teams can build AI platforms with security in mind. Organizations building out their cloud security strategy must prioritize an end-to-end view of their cloud, applications, microservices, and more to keep their data secure.

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Dynatrace

NOVEMBER 20, 2023

However, with a generative AI solution and strategy underpinning your AWS cloud, not only can organizations automate daily operations based on high-fidelity insights pulled into context from a multitude of cloud data sources, but they can also leverage proactive recommendations to further accelerate their AWS usage and adoption.

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Dynatrace

OCTOBER 17, 2022

Metric events give you the power to transform and combine one or more metrics and choose one of the built-in monitoring strategies so that entities can be evaluated independently. This allows you to use monitoring strategies such as auto-adaptive thresholds or seasonal baselines. Identify abnormal situations. Want to know more?

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High Scalability

APRIL 27, 2020

Video walkthroughs of every chapter. The book is filled with clear examples backed by strategies for various use cases. Against my expectations the videos turned out to be very useful. A 450 page book and six cheatsheets. Plus package ($129). 60-page Analytics supplement guide. 60-page Operations supplement guide.

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Dynatrace

DECEMBER 13, 2023

In-app purchases can help to measure the overall effectiveness of your business strategy. Optimize images and videos. Images and videos can be resource-intensive and can slow down your app’s performance. App crashes and errors help identify issues that may be impacting the user experience, so they can be remediated.

Best Practices 246

Best Practices Mobile Metrics Performance 246

Dynatrace

MARCH 4, 2020

Dynatrace introduced Session Replay some time ago to help modernize your DEM strategy. The following two-minute video shows you howto hide sensitive data during replay: What’s next? Dynatrace news. Session Replay enables you to capture and visually replay the complete digital experience of your end users.

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Dynatrace

AUGUST 8, 2022

Push notifications are a great channel for the Dynatrace AIOps engine to reach out to the responsible SRE team within seconds no matter if they’re on the road or stuck in a video call. We have good news for all who are already using the existing D[link] mobile app: we have chosen a migration strategy that gives you the most flexibility!

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Mobile Infrastructure DevOps Monitoring 264

Dynatrace

DECEMBER 13, 2023

In addition to his career as a bestselling author, Pelson has served as a vice president at Lucent Technologies and chief of convergence strategy for British Telecom. Our episode focused on exploring China’s impact on the telecommunications space – especially 5G – and its implications for U.S. privacy and national security.

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Wireless Internet Internet Government 244

Dynatrace

DECEMBER 24, 2020

For more about observability and how it can assist with your digital transformation strategy, join us for the on-demand video series with Nancy Gohring, Senior Analyst at 451 Research: The Modern Observability Strategy: How and Why to Evolve Your Monitoring.

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The Netflix TechBlog

FEBRUARY 14, 2020

Manual curation and review of these high quality images from scratch for a growing catalog of titles can be particularly challenging for our Product Creative Strategy Producers (referred to as producers in the rest of the article). Broadly speaking, we use two methods to extract movie stills out of video source.

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The Netflix TechBlog

SEPTEMBER 8, 2020

Over the course of this post, we will talk about our approach to this migration, the strategies that we employed, and the tools we built to support this. In the snippet above, we’re accessing the detail key for the video object with id 80154610. Instead, it is part of a different path : [videos, <id>, similars].

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Dynatrace

MARCH 21, 2024

Enables teams to collaborate effectively with a single source of truth When mobile monitoring is an integrated part of a larger unified observability and security platform strategy, it fosters more effective collaboration because everyone has access to the same data.

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Mobile Monitoring Analytics IoT 245

The Netflix TechBlog

JUNE 13, 2023

For instance, video playback functionality on Netflix involves requesting URLs for the streams from a service, calling the CDN to download the bits from the streams, requesting a license to decrypt the streams from a separate service, and sending telemetry indicating the successful start of playback to yet another service.

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Dynatrace

NOVEMBER 15, 2021

It’s no surprise, then, that financial services companies have adapted their competitive strategies to emphasize customer experience over product and usability over location through the use of business observability. In fact, more than half of US consumers rely on three or more banking apps, and industry churn rates are at an all-time high.

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FinTech Metrics Website Monitoring 299

The Netflix TechBlog

OCTOBER 8, 2024

Rajiv Shringi Vinay Chella Kaidan Fullerton Oleksii Tkachuk Joey Lynch Introduction As Netflix continues to expand and diversify into various sectors like Video on Demand and Gaming , the ability to ingest and store vast amounts of temporal data — often reaching petabytes — with millisecond access latency has become increasingly vital.

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Dynatrace

JULY 1, 2020

In the below 4 minute video, Lucas Hocker shows you how it is done. If you want to watch these strategies in action, check out the Performance Clinic on Digital Marketing here. Thanks, Lucas! How to get campaign tracking started using Dynatrace Server side request attributes.

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Traffic Analytics Metrics Servers 264

The Netflix TechBlog

APRIL 26, 2022

Figure 1: Netflix ML Architecture Fact: A fact is data about our members or videos. An example of data about members is the video they had watched or added to their My List. An example of video data is video metadata, like the length of a video. Time is a critical component of Axion?—?When

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Storage Design Scalability Latency 195

Dynatrace

DECEMBER 20, 2021

Session replay is an IT technology that creates anonymized video-like recordings of actions taken by users interacting with your website or mobile application. The result is a complete recreation of the user experience in a video-like format. Develop a broad recording strategy. What is session replay? Why session replay matters.

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The Netflix TechBlog

DECEMBER 2, 2019

To do this, we have teams of experts that develop more efficient video and audio encodes , refine the adaptive streaming algorithm , and optimize content placement on the distributed servers that host the shows and movies that you watch. The goal is to bring you joy by delivering the content you love quickly and reliably every time you watch.

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DZone

FEBRUARY 7, 2023

Tackling this complex data or a similar processor-intensive task without a thought-through strategy can have a high-performance impact. Examples of data sources could be home IoT devices, a video feed from roadside cameras, or continuous inventory updates from warehouses. The origin of data is referred to as a data source.

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The Netflix TechBlog

DECEMBER 2, 2019

To do this, we have teams of experts that develop more efficient video and audio encodes , refine the adaptive streaming algorithm , and optimize content placement on the distributed servers that host the shows and movies that you watch. The goal is to bring you joy by delivering the content you love quickly and reliably every time you watch.

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Metrics Strategy Testing Efficiency 143

The Netflix TechBlog

AUGUST 17, 2023

The complexity of these factors makes it difficult to determine the best creative strategy for upcoming titles. Our assets are often created by selecting static image frames directly from our source videos. Intro to AVA Discovery View AVA is an internal tool that surfaces still frames from video content.

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The Netflix TechBlog

SEPTEMBER 18, 2020

Even within Netflix, we have many groups that do some form of data analysis, including business strategy and consumer insights. Oftentimes it is our content recommendation algorithm or the online delivery of video to your device at home. But there is far less agreement on what that term “data analytics” actually means?—?or

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Analytics Engineering Data Engineering Tuning 243

The Netflix TechBlog

JUNE 20, 2024

Data Quality Score: How We Evolved the Data Quality Strategy at Airbnb Recording Speaker : Clark Wright (Staff Analytics Engineer at Airbnb) Summary : Recently, Airbnb published a post to their Tech Blog called Data Quality Score: The next chapter of data quality at Airbnb.

Data Engineering 206

Data Engineering Engineering Entertainment Software Engineering 206

Smashing Magazine

MARCH 25, 2021

For example, a budget can help them decide if a page should contain five images — or three images and one video — and still remain within the planned limits. If you splurge a lot of bytes on nonoptimal videos and images, the rich-media experience will not be so rich anymore. Appeal Of Videos. Large preview ).

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Media Performance Mobile Latency 122