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Google has a pretty tight grip on the tech industry: it makes by far the most popular browser with the best DevTools, and the most popular search engine, which means that web developers spend most of their time in Chrome, most of their visitors are in Chrome, and a lot of their search traffic will be coming from Google. Why This Is a Problem.
How To Design For High-Traffic Events And Prevent Your Website From Crashing How To Design For High-Traffic Events And Prevent Your Website From Crashing Saad Khan 2025-01-07T14:00:00+00:00 2025-01-07T22:04:48+00:00 This article is sponsored by Cloudways Product launches and sales typically attract large volumes of traffic.
Improving Core Web Vitals, A Smashing Magazine Case Study. Improving Core Web Vitals, A Smashing Magazine Case Study. I’m a big fan of Smashing Magazine and am very interested in web performance and the Core Web Vitals. Search Console told Smashing Magazine that their LCP on mobile for most of their pages needed improving.
You can find a comprehensive Beginner’s Guide To Progressive Web Apps on Smashing Magazine that focuses on building the core of PWAs. Optimizing Based On Network Usage. You can further optimize the loading speed by having the PWA use cache-first networking, prioritizing resources, and use adaptive loading based on network quality.
A video with large dimensions or a high bitrate will take longer to download and will require a higher speed network to play back smoothly. This leads to longer startup times, and if the network cannot supply the video fast enough, the video will stall during video playback. There is a solution though! Large preview ). Large preview ).
These days, with mobile traffic accounting for over 50% of web traffic , it’s fair to assume that the very first encounter of your prospect customers with your brand will happen on a mobile device. Testing the Smashing Magazine website on different devices. LT Browser in action. Large preview ).
In other words, the data is not looking at your actual web traffic but a simulated environment that gives you an approximate view of traffic when certain conditions are in place. DebugBear actually tests with a slower network, resulting in more accurate data. So, that’s why you’re not seeing INP or FID in your reports.
This is helpful for those on poor or expensive networks, so they don’t have to pay an exorbitant cost just to visit your website. Approximately two-thirds of Indian mobile Chrome users of Smashing Magazine have this setting turned on, for example. For Smashing Magazine, that involved dropping some of our web fonts. Data Saver.
It also, however, takes a full network round trip to complete before anything else can be done on a connection. For example, if the device is a firewall, it might be configured to block all traffic containing (unknown) extensions. and lower), this typically takes two network round trips. What is so different?
Barry Pollard, a web performance developer advocate for Chrome, wrote an excellent primer on the CrUX Report for Smashing Magazine. Chrome DevTools includes a separate “Performance” tab where the testing environment’s CPU and network connection can be artificially throttled to mirror a specific testing condition, such as slow internet speeds.
Let’s look at it for a site that’s much “heavier” than Smashing Magazine. We can expand the metric to glean insights into what exactly is causing traffic on the main thread. We want fewer cars on the road to alleviate traffic on the main thread. Large preview ) There we go. It replaces the First Input Delay (FI D ) metric.
The other issue is that the data I’m getting back is based on lab simulations where I can add throttling, determine the device that’s used, and the network connection, among other simulated conditions. On that note, it’s worth calling out that there are multiple flavors of network throttling. Real usage data would be better, of course.
Next, we’ll look at how to set up servers and clients (that’s the hard part unless you’re using a content delivery network (CDN)). Using just a few (but still more than one), however, could nicely balance congestion growth with better performance, especially on high-speed networks. Servers and Networks. Network Configuration.
A network request waterfall can help us understand what resources are loading through each stage. CrUX data is superficial, only reported for high-traffic pages , and takes at least 4 weeks to fully update after a change has been rolled out. That tells us that these two components are the most impactful places to start optimizing.
And once all that is done: remember Jamstack serves our apps from the edges of the Content Delivery Network. So we still need to move things from the server they were compiled at to the edges of the network. Our heaviest traffic pages are always ready for our users. Jamstack general service architecture ( Large preview ).
That was when I first got to witness the power of network headers. The ability to modify the headers of traffic that pass through your browser is a great tool to have. There are tools like Requestly which is a one-stop tool to debug & modify network requests. They carry data about the data being transferred. Conclusion.
In this case, we are not going to be talking about infrastructure services, such as a cloud computing platform like Microsoft Azure or a content distribution network like Akamai. And JavaScript can certainly make requests for additional network resources. Sometimes, the visitor’s browser itself can be the origin of network activity.
As any seasoned team will know, building the storefront capabilities is one thing, and running it at a production scale that is able to absorb large waves of traffic, driven by flash sales or breakout social campaigns, is a whole other and massive operational challenge. “It Commerce At Shopify Scale: Hydrogen Powered By Oxygen.
It increases our visibility and enables us to draw a steady stream of organic (or “free”) traffic to our site. While paid marketing strategies like Google Ads play a part in our approach as well, enhancing our organic traffic remains a major priority. The higher our organic traffic, the more profitable we become as a company.
We’ve published a whole article just about that , but here’s the high-level breakdown along with the pros and cons of each one: Synthetic Tests These tests are run on-demand in a controlled lab environment in a fixed location with a fixed network and device speed. They can produce very detailed reports and recommendations.
These tools run page loads on simulated networks and devices and then tell you what the metrics were for that test run. LCP is going to be very dependent on network conditions and the processing power of devices being used (and a lot of your users are likely using a lot of lower-powered devices than you realize! ).
This is particularly important for web applications that experience high traffic or demand, as Web Workers can help to ensure that the application can handle an increased load without impacting performance. Handling Network Requests Let us consider a scenario where a web application needs to initiate a significant number of network requests.
This strategy is very simple and closely resembles the development environment, but cannot handle large or inconsistent amounts of traffic effectively. Imagine a professional networking site with a database of users. A CDN is a network of servers, generally worldwide, that distributes and serves web content, mostly static assets.
The results include removal of code redundancy, prevention of over and under fetching data, and significant reduction of network requests. Consequently, the results offer relatively quicker queries and less network flooding — in a practical use case, it would not just be one entity making multiple requests, but thousands and millions.
Failing that, we are usually able to connect to home or public WiFi networks that are on fast broadband connections and have effectively unlimited data. The speed of mobile networks, too, varies considerably between countries. As for mobile network connection type, 84.7% Kyrgyzstan, Kazakhstan and Ukraine follow at $0.27, $0.49
A network request waterfall can help us understand what resources are loading through each stage. CrUX data is superficial, only reported for high-traffic pages , and takes at least 4 weeks to fully update after a change has been rolled out. That tells us that these two components are the most impactful places to start optimizing.
For example: An underpowered hosting plan fails to handle influxes of traffic, which leads to slower page speeds and a drop in conversion rates. If your website is for a growing business, but you don’t expect a lot of traffic to it (say, if it were a simple portfolio), cloud hosting would be a good choice. Dedicated Hosting.
No uptime guarantee: Similarly to MidPhase, Bluehost doesn’t offer any uptime guarantees either (just a network/server uptime agreement ). But does it really matter to get a refund or some credit when your website has lost all its traffic because of its non-existent performance? (ms, Longest outage: 42 minutes. DigitalOcean.com.
As we will see, QUIC and HTTP/3 indeed have great web performance potential, but mainly for users on slow networks. If your average visitor is on a fast cabled or cellular network, they probably won’t benefit from the new protocols all that much. An often used metaphor is that of a pipe used to transport water. Congestion Control.
Also, the management will be dissatisfied with the decreased traffic and revenue caused by the unoptimized codebase, despite the code quality improvements. This is exactly how Smashing Magazine handles its stylesheets. Deploying the refactored codebase shouldn’t result in worse website performance and worse user experience.
Optimizing Network Requests with Caching and Preloading. +. Downloading files such as images or videos over the network can be slow and costly. HTTP caching, service workers, image spriting, and preloading help optimize network requests. Image Content Delivery Networks. +. Large view. Table Of Contents.
Optimizing Network Requests with Caching and Preloading. +. Downloading files such as images or videos over the network can be slow and costly. HTTP caching, service workers, image spriting, and preloading help optimize network requests. Image Content Delivery Networks. +. Large view. Table Of Contents.
Microservices architecture is a set of independent services that are all connected into a network. In an application, such services get connected into a communicational network that can get new services added/removed/replaced easily at any time, and that’s what we call “microservices.” Large preview ).
A big JavaScript bundle might seem out of place on a magazine that merely publishes articles, but actually, there is plenty of scripting happening behind the scenes. The reasons for it are numerous, but the most important one is a huge difference in network conditions and device hardware across the world.
Networking, HTTP/2, HTTP/3 OCSP stapling, EV/DV certificates, packaging, IPv6, QUIC, HTTP/3. CrUX generates an overview of performance distributions over time, with traffic collected from Google Chrome users. If you don’t have a device at hand, emulate mobile experience on desktop by testing on a throttled 3G network (e.g.
If you don’t have a device at hand, emulate mobile experience on desktop by testing on a throttled 3G network (e.g. To make the performance impact more visible, you could even introduce 2G Tuesdays or set up a throttled 3G/4G network in your office for faster testing. 300ms RTT, 1.6 Mbps down, 0.8
If you don’t have a device at hand, emulate mobile experience on desktop by testing on a throttled network (e.g. To make the performance impact more visible, you could even introduce 2G Tuesdays or set up a throttled 3G network in your office for faster testing. 150ms RTT, 1.5 Mbps down, 0.7 Mbps up) with a throttled CPU (5× slowdown).
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