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Behind the Scenes: Building a Robust Ads Event Processing Pipeline

The Netflix TechBlog

At Netflix, we embarked on a journey to build a robust event processing platform that not only meets the current demands but also scales for future needs. This blog post delves into the architectural evolution and technical decisions that underpin our Ads event processing pipeline. Lets dive into the journey of building this pipeline.

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Helping customers unlock the Power of Possible

Dynatrace

Dynatrace transforms this unstructured data into a strategic advantage, processing it automatically—no manual tagging required. Let’s explore how leading organizations have harnessed the power of end-to-end observability—to reduce costs, drive innovation and acceleration, and deliver exceptional experiences for their customers.

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Catching up with OpenTelemetry in 2025

Dynatrace

To understand whats happening in todays complex software ecosystems, you need comprehensive telemetry data to make it all observable. With so many types of technologies in software stacks around the globe, OpenTelemetry has emerged as the de facto standard for gathering telemetry data.

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New continuous compliance requirements drive the need to converge observability and security

Dynatrace

At the time when I was building the most innovative observability company, security seemed too distant. Carefully planning and integrating new processes and tools is critical to ensuring compliance without disrupting daily operations. Modern delivery, reliability, and security teams are navigating an exciting yet challenging landscape.

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How executives reveal breakthrough insights into customer experiences with Dynatrace to accelerate business growth

Dynatrace

Consolidate real-user monitoring, synthetic monitoring, session replay, observability, and business process analytics tools into a unified platform. Only then can executives understand whether their software helps to deliver the intended business outcomes. The end-to-end experience for every customer throughout the entire process.

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Dynatrace achieves CSA Star 2 certification

Dynatrace

This enables innovators to modernize and automate cloud operations, deliver software faster and more securely, and ensure flawless digital experiences. Risk reduction : The certification process ensures that we have strong controls in place to mitigate security risks significantly, reducing the likelihood of breaches.

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Title Launch Observability at Netflix Scale

The Netflix TechBlog

Building services that adhere to software best practices, such as Object-Oriented Programming (OOP), the SOLID principles, and modularization, is crucial to have success at this stage. As a result, requests are uniformly handled, and responses are processed cohesively. The request schema for the observability endpoint.