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Improving Core Web Vitals, A Smashing Magazine Case Study. Improving Core Web Vitals, A Smashing Magazine Case Study. I’m a big fan of Smashing Magazine and am very interested in web performance and the Core Web Vitals. From an SEO perspective, it doesn’t really matter what other tools tell you, GSC is what Google Search sees.
Time To First Byte: Beyond Server Response Time Time To First Byte: Beyond Server Response Time Matt Zeunert 2025-02-12T17:00:00+00:00 2025-02-13T01:34:15+00:00 This article is sponsored by DebugBear Loading your website HTML quickly has a big impact on visitor experience. TCP: Establishing a reliable connection to the server.
How To Monitor And Optimize Google Core Web Vitals How To Monitor And Optimize Google Core Web Vitals Matt Zeunert 2024-04-16T10:00:00+00:00 2024-04-16T12:05:36+00:00 This article is sponsored by DebugBear Google’s Core Web Vitals initiative has increased the attention website owners need to pay to user experience.
Optimizing Google Fonts Performance. Optimizing Google Fonts Performance. It’s fair to say Google Fonts are popular. Without Google Fonts you would be limited to the handful of “ system fonts ” installed on your user’s device. Like all good things, Google Fonts do come with a cost. Danny Cooper. Large preview ).
How To Use Google CrUX To Analyze And Compare The Performance Of JS Frameworks. How To Use Google CrUX To Analyze And Compare The Performance Of JS Frameworks. As I previously mentioned, my primary data source for this analysis is Google CrUX. Starting in June 2021, these metrics have become a ranking factor for Google search.
A number of sites moved to font-display: swap when this first came out, and Google Fonts even made it the default in 2019. Now, when put side by side, the web fonts are considerably nicer and do fit with the Smashing Magazine brand. However, beyond that it didn’t really solve the problem. Large preview ). Large preview ).
You can find a comprehensive Beginner’s Guide To Progressive Web Apps on Smashing Magazine that focuses on building the core of PWAs. The service workers also retrieve the latest data once the server connection is restored. The following qualities are considered great additions to the basic PWA by Google developers.
Every front-end developer is chasing the same holy grail of performance: green scores in Google Page Speed. Additionally, page speed is a ranking factor for search and also for your Google Ads. Many of them are covered in CSS-Tricks’ helpful overview , and Smashing Magazine offers a great PDF checklist. Jennifer Brehm.
My personal opinion is that I don't see a widespread need for more capacity given horizontal scaling and servers that can already exceed 1 Tbyte of DRAM; bandwidth is also helpful, but I'd be concerned about the increased latency for adding a hop to more memory.
Essentially, a web vital is a quality standard for UX and web performance set by Google. It measures the web performance of a single page using Google PageSpeed Insights. You can export the results as a CSV file for Excel, Google Sheets or Apple Pages. The success of your website depends on the impression it leaves on its users.
Why do we need Lighthouse at all when Google also offers similar reports in PageSpeed Insights (PSI)? CrUX data is important because it is how web core vitals are measured, which, in turn, are a ranking factor for Google’s search results. Still, there’s nothing in there to tell us about the data Lighthouse is using to evaluate metrics.
If your website is loading slowly, thats bad for user experience and can also cause your site to rank lower in Google. Is the server too slow? Google has been working to address that recently by introducing LCP subparts , which tell you where page load delays are coming from. Are images too big? Its not (yet?)
A website’s performance can make or break its success, yet in August 2020, despite many improvements we had previously made, such as implementing Server-Side Rendering (SSR), the ratio of Wix websites with good Google Core Web Vitals (CWV) scores was only 4%. Google search ranking. Large preview ). The Wix Challenge.
Approximately two-thirds of Indian mobile Chrome users of Smashing Magazine have this setting turned on, for example. In the past, Chrome used to perform changes to the website by proxying requests via their servers (similar to how Opera Mini works), but doing that is usually frowned upon these days. And Is It Used? Data Saver.
Instead, I suggest that web designers use another Google testing tool called Test My Site. Test My Site is a mobile page speed testing tool from Think with Google. Although we’ve been told for years that visitors are willing to wait three seconds for a web page to load , Google considers 2.9 seconds too long.
Last year, Google started emphasizing the importance of Core Web Vitals and how they reflect a person’s real experience when visiting sites around the web. It wasn’t long before a sea of red “poor” and yellow “needs improvement” notices in our Google Search Console needed our attention. How We Improved Our Core Web Vitals (Case Study).
An example in case is this same website, Smashing Magazine. That’s why all avatars, the arrow button, and many other elements are all tilted, at the same angle as the Smashing logo is: Tilted elements in Smashing Magazine ( Large preview ). What about images? In both accounts, Cloudinary can help us out.
Nor will I talk too much about the mechanics of how CLS is calculated: Google has some good documentation on that , and Jess Peck ’s The Almost-Complete Guide to Cumulative Layout Shift is an awesome deep dive into that too. Smashing Magazine article with fallback font and with full web fonts. Large preview ). Large preview ).
Smaller HTML means less time for Google to download and process those long strings of text. Both for Google bots (SEO) and to actual clients. Google’s amount of time and resources to crawling a site is commonly called the site’s crawl budget.” — “ Advanced SEO ,” Google Search Central Documentation.
This goes way beyond basic optimizations such as color contrast and server response times. With Core Web Vitals , Google has been pushing the experience factors on mobile further to the forefront. Testing the Smashing Magazine website on different devices. Improving Search Engine Visibility. LT Browser in action.
We’ve explored the concepts behind headless CMSes in detail here on Smashing Magazine, but let’s do a quick recap. If you see authors turning to other authoring tools such as Google Docs for its commenting or suggestions capabilities, it may be a red flag as to what features you are missing. Technical and sales support.
From connecting back-office operations to front-of-the-house A/B testing and dynamic personalization for each customer, the shared foundation is fast server-side rendering powered by fast storefront data access. Hydrogen fuels dynamic commerce by uniting React Server Components, streaming server-side rendering, and smart caching controls.
When your content is delivered by other means, from other servers or platforms, it can put the user experience and commercial relationship you have built up with your users at risk. If you are just starting out wondering if someone might be re-publishing your web content, the easiest thing to do is a Google search.
Spend enough time running websites through PageSpeed Insights and you’ll notice that Google has a major beef with traditional image formats like JPG, PNG and even GIF. Here’s what Google suggests: PageSpeed Insights demonstrates how much storage and bandwidth websites stand to save with WebP. Source: Google ) ( Large preview ).
It was heralded as an amazing performance revolution, with exciting new features such as server push, parallel streams, and prioritization. We would have been able to stop bundling resources, stop sharding our resources across multiple servers, and heavily streamline the page-loading process. In older versions of TLS (say, version 1.2
Having set the price of copyrighted training data to $1B or thereabouts, other model developers will need to pay similar amounts to license their training data: Google, Microsoft (for whatever independently developed models they have), Facebook, Amazon, and Apple. Those companies can afford it. Will that be possible in the future?
Fig adds VSCode-style autocomplete to your existing terminal and includes support for existing CLI tools like Git, npm, Kubernetes, Docker, AWS, Google Cloud, and more. You can customize it to display information from sources like Google Analytics, GitHub, Feedly, shell command output, and more. Large preview ). Large preview ).
It also includes a handy CSS reference, a web development experiment playground, tutorials, blueprints to get started from and Collective - a digital design magazine that makes it easy to keep up with trends. Smashing Magazine Smashing Magazine is an established resource for those who want to master the front end.
Next, we’ll look at how to set up servers and clients (that’s the hard part unless you’re using a content delivery network (CDN)). This difference by itself doesn’t do all that much (it mainly reduces the overhead on the server-side), but it leads to most of the following points. Server Sharding and Connection Coalescing.
Google Homepage — DOM. This isn’t useless JavaScript; Google has to have some in order to display suggestions as you type. For comparison, I disabled JavaScript and reloaded the page: The disabled JS version of Google search was only 102 KB and had just 5 network requests. 402 KB transferred, 1.1 MB resources, 24 requests.
Client hints were introduced by Google for Chrome, and other browsers have adopted (or in the process of adopting) them since the HTTP specification was released. They act as a sort of liaison between the client and the server to put together the best page layout possible. What Are Client Hints? Why Use Client Hints?
The average user doesn’t spend much time waiting for a web page to load or to interact with the page: According to Google, if a page’s load time goes up from 1 second to 3 seconds, the probability of the user bouncing increases by 32%. Consider Google Analytics, which collects and sends tracking data using navigator.sendBeacon().
My personal opinion is that I don't see a widespread need for more capacity given horizontal scaling and servers that can already exceed 1 Tbyte of DRAM; bandwidth is also helpful, but I'd be concerned about the increased latency for adding a hop to more memory.
The tooling to get a report with details from the time it takes to establish a server connection to the time it takes for the full page to render is out there. For example, the data is limited to Chrome users who are logged into their Google account, so it’s not completely representative of all users.
Content negotiation allows the server to serve different resource formats based on what is supported by the browser. CDN servers are often located closer to users than origin servers and can have a shorter round-trip times (RTT), improving network latency. Large preview ). AVIF images take longer to encode and create.
For example, Johan Isaksson covered one of those examples in his article , where he noticed a major scroll lag on Google Search Console. Server-side calculation using PHP is especially impressive, as it can automate the value estimation on larger set of various pages and make it more accurate for a subset of screen sizes.
Managing the deployment of a website used to be easy: It simply involved uploading files to the server through FTP and you were pretty much done. Leonardo Losoviz. 2019-09-03T12:30:00+02:00. 2019-09-03T11:35:16+00:00. This is a sponsored article.) For instance, the following pipeline performs all required tasks to deploy some Node.js
While paid marketing strategies like Google Ads play a part in our approach as well, enhancing our organic traffic remains a major priority. It was only in 2020, though, that Google shared its concept of Core Web Vitals and how it impacts SEO efforts. SEO is key to our success. Bookaway site search.
Plus, now that Google has made mobile-first indexing the default, you really can’t afford to let any performance optimizations fall by the wayside what with how difficult it can be to get your mobile site as speedy as your desktop. The Old Image URL is a reminder of where our images lived on the server. The formula is simple enough.
module.exports = { plugins: [ { resolve: `@pehaa/gatsby-theme-wp-child`, options: { wordPressUrl: process.env.GATSBY_WP_URL, fonts: { google: [{family: "Rubik"}], }, }, }, ], }. Now, let’s stop the development server and take the user’s perspective. Further Reading On Smashing Magazine. Using A Theme In A Project.
If your website is loading slowly, thats bad for user experience and can also cause your site to rank lower in Google. Is the server too slow? Google has been working to address that recently by introducing LCP subparts , which tell you where page load delays are coming from. Are images too big? Its not (yet?)
HTTP(s) Headers are key-value pairs that can be used by the client or server to pass additional information along with an HTTP(s) request or response. Puppeteer is a Node library developed by Google which provides a high-level API to control headless Chrome or Chromium over the DevTools Protocol. What Are HTTP(s) Headers?
Limit access to your sending servers and deployment processes. Some developers tend to use /dev/null fake SMTP server for email testing, but this is not efficient as it doesn’t imitate production. Some developers tend to use /dev/null fake SMTP server for email testing, but this is not efficient as it doesn’t imitate production.
Webpage performance test report for the Smashing Magazine website. The solution is to store the heavily accessed images at the end of the user’s browser cache and use a CDN service to cache them on the server for you. Large preview ). The Relation Between Images And Web Performance. Constantly Monitor The Status Of Your Images.
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