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Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
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While Google’s PageSpeed Insights give you both a score for how your websiteperforms on both desktop and mobile, most of the other audit services default to testing your site on a desktop. If you’re unsure of where your traffic is coming from, use a tool like Google Analytics and track it for a while.
You may have a lean, agile, responsive site design only to find it gradually loaded down with more and more “extras” that are often put onto the site by marketing departments or business leaders who are not always thinking about websiteperformance. You cannot always anticipate what you cannot control. Large preview ). Large preview ).
The top three results in Google SERPs get 54.4% Google is the most prominent global search market player with a market share of 83%. Be Prepared to Add a New E in EAT We all know about the common Google EAT acronym, which is defined as Expertise, Authority, and Trust. Of all traffic, 53.3% comes from organic searches.
Run performance experiments and measure outcomes — both on mobile and on desktop (for example, with Google Analytics ). Addy Osmani has written a very detailed write-up on how to start performance budgeting , how to quantify the impact of new features and where to start when you are over budget. Image source ).
Luckily, there are many great options that help you automate the collection of data and measure how your websiteperforms over time according to these metrics. Note: based on research by Patrick Meenan and Andy Davies, HTTP/2 is effectively broken on many CDNs , so we shouldn’t be too optimistic about the performance boost there.
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