The Netflix TechBlog

MARCH 4, 2025

Accurately Reflecting Production Behavior A key part of our solution is insights into production behavior, which necessitates our requests to the endpoint result in traffic to the real service functions that mimics the same pathways the traffic would take if it came from the usualcallers. We call this capability TimeTravel.

Traffic 172

Traffic Strategy Entertainment Innovation 172

The Netflix TechBlog

NOVEMBER 22, 2019

Netflix shares how Amazon EC2 Auto Scaling allows its infrastructure to automatically adapt to changing traffic patterns in order to keep its audience entertained and its costs on target. Technology advancements in content creation and consumption have also increased its data footprint. Wednesday?—?December

AWS 38

AWS Entertainment Open Source Benchmarking 38

The Netflix TechBlog

NOVEMBER 22, 2019

Netflix shares how Amazon EC2 Auto Scaling allows its infrastructure to automatically adapt to changing traffic patterns in order to keep its audience entertained and its costs on target. Technology advancements in content creation and consumption have also increased its data footprint. Wednesday?—?December

AWS 100

AWS Entertainment Open Source Benchmarking 100

The Netflix TechBlog

NOVEMBER 22, 2019

Netflix shares how Amazon EC2 Auto Scaling allows its infrastructure to automatically adapt to changing traffic patterns in order to keep its audience entertained and its costs on target. Technology advancements in content creation and consumption have also increased its data footprint. Wednesday?—?December

AWS 100

AWS Entertainment Open Source Benchmarking 100

The Netflix TechBlog

FEBRUARY 9, 2021

entertainment?—?and However, it would be cost-inefficient to leverage this same hardware for lightweight and more consistent traffic patterns that an asset management service requires. In some cases, like the homepage, this even involves providing appropriate imagery (e.g., the background image shown above).

Engineering 172

Engineering Storage Latency Entertainment 172

The Netflix TechBlog

JANUARY 11, 2022

Growth Advertising At Netflix, we want to entertain the world ! We don’t have unlimited traffic or time, so sometimes we have to make hard choices. The Open Connect engineering team faces numerous measurement challenges. without having to become software engineers themselves. What’s the tradeoff of using those?

Innovation 245

Innovation Metrics Engineering Testing 245