Entertainment Latency Scalability 
The Netflix TechBlog
MARCH 28, 2025
Yet, many are confined to a brief temporal window due to constraints in serving latency or training costs. These insights have shaped the design of our foundation model, enabling a transition from maintaining numerous small, specialized models to building a scalable, efficient system. At Netflix, our mission is to entertain the world.
The Netflix TechBlog
NOVEMBER 22, 2019
Netflix shares how Amazon EC2 Auto Scaling allows its infrastructure to automatically adapt to changing traffic patterns in order to keep its audience entertained and its costs on target. Netflix runs dozens of stateful services on AWS under strict sub-millisecond tail-latency requirements, which brings unique challenges. Wednesday?—?December
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The Netflix TechBlog
FEBRUARY 9, 2021
Lower latency as a result of fewer service calls, which means fewer errors for our visitors. How, when, and where people want to be entertained continues to evolve. Configuration instead of code for updating SKU data, which improves innovation velocity. The world is constantly changing. Device capabilities continue to improve.
The Netflix TechBlog
MARCH 7, 2024
Example use case: Content Knowledge Graph Our knowledge graph of the entertainment world encodes relationships between titles, actors and other attributes of a film or series, supporting all aspects of business at Netflix. In other cases, it is more convenient to share the results via a low-latency API.
All Things Distributed
NOVEMBER 13, 2018
We needed to serve our growing base of startup, government, and enterprise customers across many vertical industries, including automotive, financial services, media and entertainment, high technology, education, and energy. The company decided it wanted the scalability, flexibility, and cost benefits of working in the cloud.
All Things Distributed
JUNE 20, 2017
After the launch of the AWS APAC (Hong Kong) Region, there will be 19 Availability Zones in Asia Pacific for customers to build flexible, scalable, secure, and highly available applications. This enables customers to serve content to their end users with low latency, giving them the best application experience.
The Netflix TechBlog
NOVEMBER 22, 2019
Netflix shares how Amazon EC2 Auto Scaling allows its infrastructure to automatically adapt to changing traffic patterns in order to keep its audience entertained and its costs on target. Netflix runs dozens of stateful services on AWS under strict sub-millisecond tail-latency requirements, which brings unique challenges. Wednesday?—?December
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