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At this 3rd anniversary of the launch of Amazon Elastic Compute Cloud (Amazon EC2), it is amazing to see the impact this service has had on the industry. It is truly disruptive technology and its impact has reached far beyond a pure technology offering as the benefits of the cloud have changed the way we view IT Infrastructure.
By going in pursuit of scale, we’ve created an IT function that is “too big to fail” in many businesses. Companies depend on IT – many can’t operate without it – yet they don’t really understand it. The result is moral hazard. Moral hazard is the proverbial “heads I win, tails you lose” scenario: a person takes boneheaded risks knowing that if they turn sour, somebody will come to their financial rescue.
Ingrained in the DNA of the Amazon Technologist is a single-minded focus on the needs of our customers. The Amazon development process is even called "Working from the customer backwards". Essential in this process is a good understanding of what the customers need in terms of new services, new features for existing services, or different approaches to things that we are already doing.
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