Send Time Optimization
DZone
NOVEMBER 21, 2023
Did you know that email Send Time Optimization (STO) can improve the open rate by up to 93%? Awesome! Or it might only be 10%. A slightly more credible case study claims that message delivery at the right time resulted in an open rate of 55%, a click rate of 30%, and a conversion rate of 13%. I’ll take that increase any day if there’s a positive ROI.
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