The Next Step in Personalization: Dynamic Sizzles
The Netflix TechBlog
NOVEMBER 8, 2023
Authors: Bruce Wobbe , Leticia Kwok Additional Credits: Sanford Holsapple , Eugene Lok , Jeremy Kelly Introduction At Netflix, we strive to give our members an excellent personalized experience, helping them make the most successful and satisfying selections from our thousands of titles. We already personalize artwork and trailers, but we hadn’t yet personalized sizzle reels — until now.
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