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There is a crisis in technical education. The golden road to a career has always been through a college education. However, this “golden road” has developed deep cracks and is badly in need of maintenance. Postsecondary education is rapidly becoming unaffordable, even at public colleges and universities. Tuition has risen at a rate 50% greater than inflation.
In my day-to-day work, there’s a lot of competitor analysis. Either to present to the client themselves, to see where they sit among their contemporaries, or me to use in my pitching process—competition is a great motivator! The problem is, there aren’t many clear and simple ways to do it, especially not in a way that can be distilled into a single, simple value that clients can understand.
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