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In the fourteen years that I've been working in the web performance industry, I've done a LOT of research, writing, and speaking about the psychology of page speed – in other words, why we crave fast, seamless online experiences. In fairness, that was in the early 2000s, and site speed was barely on anyone's radar.
The world of eCommerce continues to grow year by year. As consumers want to purchase items from the comfort of their own home and have them delivered in a timely manner, the opportunities in eCommerce are ever-expanding. All of these things come into play when discussing the conversion rate of any eCommerce store.
And slow websites are, in a way, discrimination: The majority of the world’s population don’t have access to high-speed Internet or fast CPUs. Even if your website is designed with usability in mind, these factors impede users from fully benefiting from the website’s features. The Architecture Behind Partytown.
Palm Springs, CA is the place to be next week for eCommerce professionals with the annual eTail West Conference taking place Feb. This event will feature tracks on mobile, innovation, and UX development, so attendees will certainly leave with many ideas for how they can improve their website. 26 – Mar.
But beyond that, even more, important is speed and user experience. Sometimes due to technical reasons, a website may become slow. Such a situation is annoying for web users, and they may turn towards your competitor websites. It’s even worse for the ecommerce, as every lost prospect is a lost sale.
The conversion rates of ecommerce sites are significantly improved with the help of SSL certificates. . CDNs essentially act as the backbone for high speed internet content delivery and performance. SSL certificates maintain the security of data between servers. Increase the Google rankings of your web pages. How Does SSL Work?
Reading time 16 min Whether you’re a web performance expert, an evangelist for the culture of performance, a web engineer incorporating performance into your process, or someone new to the web performance entirely, you probably identify as curious, excited about new ideas, and always learning. Rachel Andrew.
However, as long as there is no established endorsement of the performance culture, each decision will turn into a battlefield of departments, breaking up the organization into silos. Note : If you use Page Speed Insights or Page Speed Insights API (no, it isn’t deprecated!), Start Render time, Speed Index ).
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