The Netflix TechBlog

JANUARY 2, 2025

These UA campaigns typically feature static creatives, launch trailers, and game review videos on platforms like Google, Meta, and TikTok. To better guide the design and budgeting of future campaigns, we are developing an Incremental Return on Investment model.

Analytics 190

Analytics Engineering Games Entertainment 190

Dynatrace

OCTOBER 16, 2024

Ready-made dashboards and notebooks address this concern by offering pre-configured data visualizations and filters designed for common scenarios like troubleshooting and optimization. An example of this is shown in the video above, where we incorporated network-related metrics into the Kubernetes cluster dashboard.

Social Media 263

Social Media Metrics Network Analytics 263

The Netflix TechBlog

FEBRUARY 10, 2021

Stranger Things imagery showcasing the inspiration for the Hawkins Design System by Hawkins team member Joshua Godi ; with art contributions by Wiki Chaves Hawkins may be the name of a fictional town in Indiana, most widely known as the backdrop for one of Netflix’s most popular TV series “Stranger Things,” but the name is so much more.

Design 236

Design Systems Engineering Entertainment 236

The Netflix TechBlog

MARCH 28, 2025

These insights have shaped the design of our foundation model, enabling a transition from maintaining numerous small, specialized models to building a scalable, efficient system. At inference time, when multi-step decoding is needed, we can deploy KV caching to efficiently reuse past computations and maintain lowlatency.

Tuning 163

Tuning Efficiency Latency Strategy 163

Dynatrace

MAY 7, 2024

Fluent Bit is a telemetry agent designed to receive data (logs, traces, and metrics), process or modify it, and export it to a destination. Fluent Bit was designed to help you adjust your data and add the proper context, which can be helpful in the observability backend. What’s the difference between Fluent Bit and Fluentd?

Best Practices 279

Best Practices IoT Metrics Storage 279

The Netflix TechBlog

SEPTEMBER 24, 2021

After content ingestion, inspection and encoding, the packaging step encapsulates encoded video and audio in codec agnostic container formats and provides features such as audio video synchronization, random access and DRM protection. Packaging has always been an important step in media processing.

Cloud 242

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The Netflix TechBlog

MAY 1, 2019

Most conversations about streaming quality focus on video. We’re really proud of the improvements we’ve brought to the video experience, but the focus on those makes it easy to overlook the importance of sound , and sound is every bit as important to entertainment as video. is the story nearly as thrilling and emotional?

Engineering 274

Engineering Network Media Entertainment 274

The Netflix TechBlog

NOVEMBER 9, 2021

by Liwei Guo , Ashwin Kumar Gopi Valliammal , Raymond Tam , Chris Pham , Agata Opalach , Weibo Ni AV1 is the first high-efficiency video codec format with a royalty-free license from Alliance of Open Media (AOMedia), made possible by wide-ranging industry commitment of expertise and resources.

Media 246

Media Open Source Software Engineering Efficiency 246

The Netflix TechBlog

FEBRUARY 13, 2023

We have been leveraging machine learning (ML) models to personalize artwork and to help our creatives create promotional content efficiently. In addition, we provide a unified library that enables ML practitioners to seamlessly access video, audio, image, and various text-based assets.

Media 297

Media Storage Infrastructure Systems 297

Dynatrace

NOVEMBER 20, 2023

The first goal is to demonstrate how generative AI can bring key business value and efficiency for organizations. While technologies have enabled new productivity and efficiencies, customer expectations have grown exponentially, cyberthreat risks continue to mount, and the pace of business has sped up.

AWS 277

AWS Artificial Intelligence Cloud Analytics 277

Dynatrace

SEPTEMBER 8, 2023

To achieve this, we’ll create a Grail bucket specifically designed to retain data for a duration of 10 years (3,657 days). As you follow along in the video, you’ll notice the ability to determine the day of the week for each transaction and visualize the data in a user-friendly bar chart.

Database 290

Database Artificial Intelligence Metrics Monitoring 290

Dynatrace

AUGUST 1, 2022

Kubernetes was initially designed with a strong focus on stateless workloads, meaning these workloads do not need to store any persistent data. You also decide to run your database for storing user uploads – such as images or videos – directly in Kubernetes. Dynatrace news. What about my persistent volume provider? Coming Soon.

Storage 246

Storage Database Network Metrics 246

Dynatrace

DECEMBER 8, 2022

DevOps platform engineers are responsible for cloud platform availability and performance, as well as the efficiency of virtual bandwidth, routers, switches, virtual private networks, firewalls, and network management. DevOps engineer tools can help ease the pressure as environment complexity grows.

DevOps 246

DevOps Engineering Testing Open Source 246

The Netflix TechBlog

OCTOBER 8, 2024

Rajiv Shringi Vinay Chella Kaidan Fullerton Oleksii Tkachuk Joey Lynch Introduction As Netflix continues to expand and diversify into various sectors like Video on Demand and Gaming , the ability to ingest and store vast amounts of temporal data — often reaching petabytes — with millisecond access latency has become increasingly vital.

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Latency Storage Traffic Tuning 239

The Netflix TechBlog

APRIL 26, 2022

We will share how its design has evolved over the years and the lessons learned while building it. To understand Axion’s design, we need to know the various components that interact with it. Figure 1: Netflix ML Architecture Fact: A fact is data about our members or videos. Time is a critical component of Axion?

Storage 195

Storage Design Scalability Latency 195

Smashing Magazine

OCTOBER 15, 2021

Tips And Tricks For Evaluating UX/UI Designers. Tips And Tricks For Evaluating UX/UI Designers. When a company’s digital representation lacks a dedicated UX/UI design team, it can be hard to produce something that stands out from the crowd. That happens when your app/website/system is efficient. Nataliya Sambir.

Design 116

Design Website Efficiency Processing 116

Dynatrace

MAY 2, 2024

AI for Observability: An Explainer – video In this video, Dynatrace explains why AI is critical to observability. Security by design enhanced by unified observability and security – blog Business spend management company Soldo uses unified observability and security to implement efficient security-by-design and DevSecOps practices.

Artificial Intelligence 264

Artificial Intelligence Cloud Best Practices DevOps 264

The Netflix TechBlog

OCTOBER 27, 2020

Data scientists and engineers collect this data from our subscribers and videos, and implement data analytics models to discover customer behaviour with the goal of maximizing user joy. The data warehouse is not designed to serve point requests from microservices with low latency. Moving data with Bulldozer at Netflix.

Latency 252

Latency Storage Big Data Tuning 252

The Netflix TechBlog

SEPTEMBER 8, 2020

As an example, to render the screen shown here, the app sends a query that looks like this: paths: ["videos", 80154610, "detail"] A path starts from a root object , and is followed by a sequence of keys that we want to retrieve the data for. Instead, it is part of a different path : [videos, <id>, similars].

Latency 241

Latency Cache Java Traffic 241

Dynatrace

MAY 8, 2023

Some of the benefits organizations seek from digital transformation journeys include the following: Increased DevOps automation and efficiency. Digital tools and technologies provide a more efficient way of doing things. Improved customer experience. Turn off the tools you no longer need. Take advantage of Dynatrace University.

Strategy 244

Strategy Retail DevOps Education 244

The Netflix TechBlog

MARCH 1, 2021

When Reloaded was designed, we were a small team of developers operating a constrained compute cluster, and focused on one use case: the video/audio processing pipeline. In the diagram below of a typical Cosmos service, clients send requests to a Video encoder service API layer. debian packages).

Serverless 235

Serverless Media Latency Social Media 235

The Netflix TechBlog

APRIL 29, 2019

We use Python through the full content lifecycle, from deciding which content to fund all the way to operating the CDN that serves the final video to 148 million members. video streaming) takes place in the Open Connect network. We use and contribute to many open-source Python packages, some of which are mentioned below.

Open Source 280

Open Source Network Infrastructure Big Data 280

Smashing Magazine

DECEMBER 17, 2021

Designing Human-Machine Interfaces For Vehicles Of The Future. Designing Human-Machine Interfaces For Vehicles Of The Future. No matter what HMI we design, we need to allow users to take advantage of all that a system has to offer. Car HMI design is a relatively new field with its specifics that you need to be aware of.

Design 125

Design Entertainment Mobile Automotive 125

The Netflix TechBlog

JUNE 20, 2024

To handle errors efficiently, Netflix developed a rule-based classifier for error classification called “Pensive.” SQLMesh, an open-source project born from our collective experience at companies like Airbnb, Apple, Google, and Netflix, is designed to handle the complexities of evolving data pipelines at an internet scale.

Data Engineering 206

Data Engineering Engineering Entertainment Software Engineering 206

High Scalability

OCTOBER 5, 2018

Because the device in question is a high-speed unit designed to process a high volume of ballots for an entire county, hacking just one of these machines could enable anattacker to flip the Electoral College and determine the outcome of a presidential election?. They'll love it and you'll be their hero forever.

Internet 156

Internet Internet Scalability Software Engineering 156

The Netflix TechBlog

MARCH 2, 2021

Our quasi-experimentation helps us constantly improve our streaming experience, giving our members fewer buffers and ever better video quality. Working on my PhD, I was using optimization techniques to design radiotherapy fractionation schemes to improve the results of clinical practices. Learning through data is in Netflix’s DNA.

Analytics 216

Analytics C++ Innovation Engineering 216

The Netflix TechBlog

MARCH 10, 2023

By Burak Bacioglu , Meenakshi Jindal Asset Management at Netflix At Netflix, all of our digital media assets (images, videos, text, etc.) One of the first decisions when integrating with Elasticsearch is designing the indices, their settings and mappings. are stored in secure storage layers. Net, Ruby, Perl etc.).

Strategy 264

Strategy Cache Storage Analytics 264

Testsigma

DECEMBER 28, 2020

Responsive design is an approach to design websites such that it responds well on all screen sizes, platforms, and orientations. This approach eliminates the need to design a new set of code for each new device. Screenshot and video recording of a full page. But the question is, how to perform such exhaustive testing?

Design 88

Design Testing Website Testing Tools 88

The Netflix TechBlog

AUGUST 17, 2023

Our assets are often created by selecting static image frames directly from our source videos. Intro to AVA Discovery View AVA is an internal tool that surfaces still frames from video content. The tool provides an efficient way for creatives (photo editors, artwork designers, etc.)

Media 177

Media Scalability Architecture Strategy 177

The Netflix TechBlog

NOVEMBER 11, 2022

Manifest is a list of video, audio, subtitles, etc. With the help of security experts, we have designed and developed heuristic functions in order to discover a wide range of suspicious behaviors. Another relevant component that is involved in a streaming experience is the concept of manifest.

C++ 321

C++ Metrics Tuning Strategy 321

The Netflix TechBlog

JUNE 13, 2023

For instance, video playback functionality on Netflix involves requesting URLs for the streams from a service, calling the CDN to download the bits from the streams, requesting a license to decrypt the streams from a separate service, and sending telemetry indicating the successful start of playback to yet another service.

Traffic 285

Traffic Metrics Systems Strategy 285

Smashing Magazine

FEBRUARY 3, 2022

While working on a site recently, I noticed that an embedded YouTube video loaded around 600kB of JS for any visitor regardless of whether that user even chose to watch the video. On closer inspection, it appeared that other content embedded within tweets (video in particular) was contributing to this. With video.

Social Media 121

Social Media Media Website Airlines 121

O'Reilly

JUNE 11, 2024

It’s in every book, on-demand course, and video, and will eventually be available across our entire learning platform. Answers enables active learning: interacting with content by asking questions and getting answers, rather than simply ingesting a stream from a book or video. Most AI engines can’t say “Sorry, I don’t know.”

Design 135

Design Open Source Database Programming 135

The Netflix TechBlog

FEBRUARY 1, 2022

While this is a relatively stream-lined process, it is not as efficient if a candidate is interested in or qualified for multiple roles within the organization. The engineers assess your technical skills by asking you to solve various design and coding problems. If so, we invite you to begin the interview process.

Engineering 208

Engineering Games Entertainment Innovation 208

The Netflix TechBlog

DECEMBER 23, 2020

everything from the frontend API for netflix.com, to machine learning training workloads, to video encoders. This abstraction allows the compute team to influence the reliability, efficiency, and operability of the fleet via the scheduler. We do this for reliability, scalability, and efficiency reasons.

Media 295

Media Metrics Systems Processing 295

Dynatrace

JANUARY 13, 2022

Analyzing a clinician’s clickstream when using an electronic medical record system to better improve the efficiency of data entry. And UX designers can use that data to better understand how users interact with an application and how developers can streamline the interface. There are also some limitations of real user monitoring.

Monitoring 245

Monitoring Mobile Latency Best Practices 245

The Netflix TechBlog

OCTOBER 26, 2021

False negatives are closely related to the statistical concept of power , which gives the probability of a true positive given the experimental design and a true effect of a specific size. Continuing on an example from Part 3 , a false negative corresponds to labeling the photo of the cat as a “not cat.”

Testing 211

Testing Metrics Latency Design 211