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We live in a world where massive volumes of data are generated from websites, connected devices and mobile apps. In such a data intensive environment, making key business decisions such as running marketing and sales campaigns, logistic planning, financial analysis and ad targeting require deriving insights from these data.
When we announced QuickSight last year, we set out to help all customers—regardless of their technical skills—make sense out of their ever-growing data. They require teams of dataengineers to spend months building complex data models and synthesizing the data before they can generate their first report.
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