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There are a lot of cool nuggets in Google's New Book: The Site Reliability Workbook. Prior to launch, they load-tested their software stack to process up to 5x their most optimistic traffic estimates. In addition, many engineers across Google provided their assis? Niantic launched Pokémon GO in the summer of 2016.
Improving Core Web Vitals, A Smashing Magazine CaseStudy. Improving Core Web Vitals, A Smashing Magazine CaseStudy. LCP, or Largest Contentful Paint , is one of the three Core Web Vitals that you must “pass” to get the full search ranking boost from Google as part of their Page Experience Update. Barry Pollard.
How To Run A UX Audit For A Major EdTech Platform (CaseStudy). How To Run A UX Audit For A Major EdTech Platform (CaseStudy). For this, you can use such well-known tools as Semrush and SimilarWeb and reviews from Trustpilot , Google Play , and Apple’s App Store. edX analysis on Google PageSpeed ( Large preview ).
Google’s Lighthouse is one of them, which shows information about PWA, SEO and more. presented in Google IO 2018 ( source ) These tools make it easier to determine where we need to put emphasis to improve our sites. Lots of casestudies where changes in performance led to key metric improvement.
Look, there are many casestudies proving a correlation between loading time and business metrics!” ?-?I Using Test My Site from Think with Google : Gives you an estimation of potential revenue increase for your site when saving loading time. In this case the Rel mCvR is 40%. I would repeat over and over. Conversion rate.
These days, with mobile traffic accounting for over 50% of web traffic , it’s fair to assume that the very first encounter of your prospect customers with your brand will happen on a mobile device. However, there are quite a few high-profile casestudies exploring the impact of mobile optimization on key business metrics.
WebP is the way to go WebP was first developed by Google back in 2010 and has now become the successor of JPEG. WebP means faster loading times and less traffic. WebP size comparison In previous casestudies, we've analyzed the different image sizes against WebP. WebP offers both lossy and lossless compression.
After years of development and testing, Google has added Interaction to Next Paint (INP) to its trifecta of Core Web Vitals – the performance metrics that are a key ingredient in its search ranking algorithm. According to Google, an INP of 200 milliseconds or less is ideal. Not sure what INP means or why it matters?
Have a look at the Financial Times Casestudy: “The speed of the site negatively impacts a user’s session depth, no matter how small the delay…The data suggests, both in terms of user experience and financial impact, that there are clear and highly valued benefits in making the site even faster. Want proof? Summing up.
Chances are, you're here because of Google's update to its search algorithm , which affects both desktop and mobile, and which includes Core Web Vitals as a ranking factor. If you're new to Core Web Vitals , this is a Google initiative that was launched in early 2020. When Google talks, people listen.
Rather than buying racks and racks of servers that need to handle the maximum potential traffic and be idle most of the time, it seems that serverless’ method of paying by compute is proving to be beneficial to the bottom lines of organizations. When asked about the benefits of adopting serverless, there were some stand-out issues.
Google’s Lighthouse is one of them, which shows information about PWA, SEO and more. presented in Google IO 2018 ( source ). This is difficult to prove because developers will say that “the experience” is what they are seeing on their computers using, for example, Google Chrome. A screenshot of Lighthouse 3.0,
They can also highlight very long redirection chains in your third-party traffic. Researchers and major companies have been publishing casestudies for years , proving that slower page load experiences impact business metrics, including conversion rate, revenue, bounce rate, and more. These tools fall into several categories.
It increases our visibility and enables us to draw a steady stream of organic (or “free”) traffic to our site. While paid marketing strategies like Google Ads play a part in our approach as well, enhancing our organic traffic remains a major priority. The higher our organic traffic, the more profitable we become as a company.
In one of my casestudies, I’ll share how we used velcro and felt to have potential users explore the concept of a touch screen kiosk at a zoo exhibit. I’ve also been a part of studies where we created an ATM out of cardboard to simulate a user interacting with an ATM as part of the concept. CaseStudies.
Drafts and experiments lets you propose and test changes to your Google Adwords search and display campaigns. In Google Adwords, you can propose and test variations to your campaigns usind drafts and experiments respectively. Setting Up An Experiment in Google Adwords. Target Cost Per Acquisition (CPA) that Google recommended.
Google recommends that TTFB be 800ms at the 75th percentile. For example, processing of web application firewall (WAF) rules, detecting bots or other malicious traffic though security services, and growing in popularity, edge compute. For more years than I care to mention, I've been advising folks that their TTFB should be under 500ms.
The takeaway here might be that, while tracking and optimizing LCP is important if you want to make Google happy, Hero Largest Image might be a good metric to track if you want a better understanding of what your users actually experience. You can prioritize them by how many URLs they affect or how much of your real user traffic they affect.
A rough guide if you don’t have any better data is that with no traffic to a system it will be 10% utilization and use 30% of peak power, 25% utilization uses 50% of peak power, and at 50% utilization it uses 75% of peak power. Load peaks can be caused by inefficient initialization code at startup, cron jobs, traffic spikes, or retry storms.
Many surveys have indicated that uptime is number one factor when choosing a web host and although most, if not all, web hosting services “promise” 99.99% uptime, it’s not the case with our case-study. According to our latest research, the average uptime of 32 shared web hosting providers is 99.59%. MidPhase.com. Bluehost.com.
Vertical scaling allows for increases in the compute and memory capacity via upgrades to larger instance types, ideal for handling traffic demands or processing needs, while horizontal scaling involves adding read replicas to distribute workloads across multiple instances, enhancing read scalability for read-heavy applications.
For a thorough guide on image optimization, we’ve teamed up with Addy Osmani , an engineer manager working on Google Chrome who was working all around web performance for decades. For sites with large traffic and a global reach, basic optimizations at build time are usually not enough. Twitter’s Image Pipeline (CaseStudy). +.
The final prompt for a more aggressive optimization was the “Core Web Vitals” dashboard in the Google Search Console. We first thought that it could be related to the cookie banner adjustments we made recently, but it turned out it was a Google Search Update that seemed to be more aggressively penalizing us for a high CLS.
For a thorough guide on image optimization, we’ve teamed up with Addy Osmani , an engineer manager working on Google Chrome and focusing around performance for decades. For sites with large traffic and a global reach, basic optimizations at build time are usually not enough. Twitter’s Image Pipeline (CaseStudy). +.
Assets Optimizations Brotli, AVIF, WebP, responsive images, AV1, adaptive media loding, video compression, web fonts, Google fonts. Run performance experiments and measure outcomes — both on mobile and on desktop (for example, with Google Analytics ). It will help you build up a company-tailored casestudy with real data.
You need a business stakeholder buy-in, and to get it, you need to establish a casestudy, or a proof of concept using the Performance API on how speed benefits metrics and Key Performance Indicators ( KPIs ) they care about. It will help you build up a company-tailored casestudy with real data. How to get there?
You need a business stakeholder buy-in, and to get it, you need to establish a casestudy on how speed benefits metrics and Key Performance Indicators ( KPIs ) they care about. Study common complaints coming into customer service and see how improving performance can help relieve some of these common problems. How to get there?
CrUX generates an overview of performance distributions over time, with traffic collected from Chrome users. Much of this data related to Core Web Vitals which Google has announced back in 2020, and which also contribute to and are exposed in Lighthouse. The performance distribution for Largest Contentful Paint in 2020.
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