A one size fits all database doesn't fit anyone
All Things Distributed
JUNE 21, 2018
Use cases such as gaming, ad tech, and IoT lend themselves particularly well to the key-value data model where the access patterns require low-latency Gets/Puts for known key values. Zynga also uses ElastiCache (Memcached and Redis) in place of their self-managed equivalents for in-memory caching.
Let's personalize your content