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Over the years, I have watched and written about online retail and e-commerce IT performance. What I have seen is a maturing of the online retail channels when it comes to delivering customer experiences. This year we saw few, if any, major issues with online retailers. This is where many retailers have matured over the years.
For retail organizations, peak traffic can be a mixed blessing. While high-volume traffic often boosts sales, it can also compromise uptimes. Five-nines availability: The ultimate benchmark of system availability. The nirvana state of system uptime at peak loads is known as “five-nines availability.”
During the holiday season, an e-commerce platform anticipating a traffic surge could use preventive observability to predict slowdowns or overloads, proactively scale resources, optimize performance, and balance cloud costs. For example, a global retailer could leverage observability to track energy efficiency across its data centers.
Background For this new investigation, I selected four sites that experience a significant amount of user traffic. Related: Web performance for retailers How to create correlation charts How to benchmark your site against your competitors How to set up real user monitoring (RUM)
Looking at the industry benchmarks for US retailers , four well-known sites have backend times that are approaching – or well beyond – that threshold. Pagespeed Benchmarks - US Retail - LCP When you examine a waterfall, it's pretty obvious that TTFB is the long pole in the tent, pushing out render times for the page.
Your current competitive benchmarks status. Evaluate CDN performance by exploring the impact of time-of-day traffic patterns. Fixing high-traffic but poor-performing areas of your site will help lift your overall metrics. Expanded Industry Speed Benchmarks. The current status of your performance budgets.
Background For this new investigation, I selected four sites that experience a significant amount of user traffic. Related: Web performance for retailers How to create correlation charts How to benchmark your site against your competitors How to set up real user monitoring (RUM)
While Core Web Vitals are typically a big focus for retailers because they have a direct impact on search rank, they are not the only indicators of a good user experience. In fact, for a lot of customers, iOS traffic – which Vitals can't track – is the most popular and has higher conversion rates. Track your CDN.
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