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Whether it be time, money, or technical know how, every day we talk to eCommerce and Retail teams who explain why they aren’t monitoring their site’s performance. Since our team is preparing for eTail West , there is no better time to address some of the common objections I’ve seen when talking to eCommerce and Retail teams about performance.
One free tool has become prominent in the space – Google Lighthouse – and one question often bubbles up: “I use Google Lighthouse for one-off snapshots of my site’s performance, so why do I need a performance monitoring solution?” Where Google Lighthouse Shines Bright.
LCP is relatively new, and has received a great deal of attention since it was introduced a couple of years ago as part of Google's Core Web Vitals. If you have access to other data sources, then you can create a variety of correlation charts, If run an ecommerce site, then you can measure revenue, cart size, and conversion rate.
We track LEGO.com, along with a handful of other leading ecommerce sites, in our public-facing Retail Benchmarks dashboard , which I encourage you to check out. According to Google's thresholds, an LCP time of 3.96 Optimizing the critical rendering path could make this page a star on the Retail Benchmarks leaderboard.
LCP is relatively new, and has received a great deal of attention since it was introduced a couple of years ago as part of Google's Core Web Vitals. If you have access to other data sources, then you can create a variety of correlation charts, If run an ecommerce site, then you can measure revenue, cart size, and conversion rate.
The world of eCommerce continues to grow year by year. As consumers want to purchase items from the comfort of their own home and have them delivered in a timely manner, the opportunities in eCommerce are ever-expanding. All of these things come into play when discussing the conversion rate of any eCommerce store.
Jake is a developer advocate at Google working with the Chrome team to develop and promote web standards and developer tools, as well as a contributor to the Chromium blog. Jake is a frequent speaker at many popular conferences and events, such as 100 Days of Google Dev , JAMstakConf , JSConf , SmashingConf , and dozens of others.
Assets Optimizations Brotli, AVIF, WebP, responsive images, AV1, adaptive media loding, video compression, web fonts, Google fonts. Run performance experiments and measure outcomes — both on mobile and on desktop (for example, with Google Analytics ). For each of them, Google recommends a range of acceptable speed goals.
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