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eCommerce & Retail: There’s No Excuse to Ignore Performance

Rigor

Whether it be time, money, or technical know how, every day we talk to eCommerce and Retail teams who explain why they aren’t monitoring their site’s performance. Since our team is preparing for eTail West , there is no better time to address some of the common objections I’ve seen when talking to eCommerce and Retail teams about performance.

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Why you need to know your site's performance poverty line (and how to find it)

Speed Curve

If you have access to other data sources, then you can create a variety of correlation charts, If run an ecommerce site, then you can measure revenue, cart size, and conversion rate. If you work on a media site, then page views and bounce rate matter.

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The “Best” Performance Metrics? Start With These Six

Rigor

For example, a media organization may be interested in tracking Time to Interactive because its site relies on third-party advertising for revenue, while an ecommerce business might want to dig deeper into First Meaningful Paint so it can ensure that customers can quickly take action to purchase an item.

Metrics 101
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Performance audit: Lego.com

Speed Curve

We track LEGO.com, along with a handful of other leading ecommerce sites, in our public-facing Retail Benchmarks dashboard , which I encourage you to check out. Optimizing the critical rendering path could make this page a star on the Retail Benchmarks leaderboard. Those are already big wins.

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Why you need to know your site's performance plateau (and how to find it)

Speed Curve

If you have access to other data sources, then you can create a variety of correlation charts, If run an ecommerce site, then you can measure revenue, cart size, and conversion rate. If you work on a media site, then page views and bounce rate matter.

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Google Lighthouse vs Rigor

Rigor

This allows your teams baseline, benchmark, review (including retroactively reviewing past data), report, and compare and contrast your data month-over-month or even year-over-year. Take an ecommerce site as an example. Even better, Rigor holds that performance data for 2 years.

Google 51
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A Management Maturity Model for Performance

Alex Russell

your-ecommerce-site-is-not-an-spa] Inexperienced managers and engineers often blame this on the proliferation of third-party content. They routinely benchmark against their competition on important flows and can understand when a competitor has taken the initiative to catch up (it rarely happens through a single commit or launch).