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Whether it be time, money, or technical know how, every day we talk to eCommerce and Retail teams who explain why they aren’t monitoring their site’s performance. Since our team is preparing for eTail West , there is no better time to address some of the common objections I’ve seen when talking to eCommerce and Retail teams about performance.
If you have access to other data sources, then you can create a variety of correlation charts, If run an ecommerce site, then you can measure revenue, cart size, and conversion rate. If you work on a media site, then page views and bounce rate matter.
For example, a media organization may be interested in tracking Time to Interactive because its site relies on third-party advertising for revenue, while an ecommerce business might want to dig deeper into First Meaningful Paint so it can ensure that customers can quickly take action to purchase an item.
We track LEGO.com, along with a handful of other leading ecommerce sites, in our public-facing Retail Benchmarks dashboard , which I encourage you to check out. Optimizing the critical rendering path could make this page a star on the Retail Benchmarks leaderboard. Those are already big wins.
If you have access to other data sources, then you can create a variety of correlation charts, If run an ecommerce site, then you can measure revenue, cart size, and conversion rate. If you work on a media site, then page views and bounce rate matter.
This allows your teams baseline, benchmark, review (including retroactively reviewing past data), report, and compare and contrast your data month-over-month or even year-over-year. Take an ecommerce site as an example. Even better, Rigor holds that performance data for 2 years.
your-ecommerce-site-is-not-an-spa] Inexperienced managers and engineers often blame this on the proliferation of third-party content. They routinely benchmark against their competition on important flows and can understand when a competitor has taken the initiative to catch up (it rarely happens through a single commit or launch).
From an econometric perspective, the problem of recommendations is closely related to the rapid expansion of assortment in many retail sectors expedited by ecommerce and omni-channel commerce.
The world of eCommerce continues to grow year by year. As consumers want to purchase items from the comfort of their own home and have them delivered in a timely manner, the opportunities in eCommerce are ever-expanding. All of these things come into play when discussing the conversion rate of any eCommerce store.
He is also a Google Developer Expert , sharing web performance research and findings, and a Performance Ambassador for SHIFT Commerce , where he aims to make ecommerce faster from the inside out. Prior to founding start-ups, Luke was an Entrepreneur in Residence (EIR) at Benchmark Capital , the Chief Design Architect (VP) at Yahoo!,
Optimizing with Core Web Vitals , a 50-min video with Addy Osmani, in which he highlights how to improve Core Web Vitals in an eCommerce case-study. Geekbench CPU performance benchmarks for the highest selling smartphones globally in 2019. compared to early 2015.
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