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Improving Core Web Vitals, A Smashing Magazine Case Study. Improving Core Web Vitals, A Smashing Magazine Case Study. I’m a big fan of Smashing Magazine and am very interested in web performance and the Core Web Vitals. Search Console told Smashing Magazine that their LCP on mobile for most of their pages needed improving.
These days, with mobile traffic accounting for over 50% of web traffic , it’s fair to assume that the very first encounter of your prospect customers with your brand will happen on a mobile device. Testing the Smashing Magazine website on different devices. That might come a little bit unexpected. LT Browser in action.
Approximately two-thirds of Indian mobile Chrome users of Smashing Magazine have this setting turned on, for example. Weirdly, they report as a range of browsers in our analytics including the Android WebView, Chrome and Safari (despite it’s not supporting this!). And Is It Used? Data Saver. In short, this is not a niche setting.
Following best practice usually means a better website, more organic traffic, and happier visitors. Analytics In the long term SEO is as much about monitoring as it is about on-site changes. There are numerous free tools available for tracking search analytics. By this, we mean Google Search Console and Google Analytics.
That means you need to install an analytics script to collect it, and the reporting that’s available is less detailed than for lab tests. It’s available for every website with enough traffic, but since it covers a 28-day rolling window, it takes a while for changes on your website to be reflected here.
Barry Pollard, a web performance developer advocate for Chrome, wrote an excellent primer on the CrUX Report for Smashing Magazine. This data is distinct from CrUX because it’s collected directly by the website owner by installing an analytics snippet on their website.
This is applicable to pages that receive little to no traffic, so small sites without field data don’t need to be worried. This can be used to send this data back to Google Analytics by running the following script on your web pages: <script type="module"> import {getFCP, getLCP, getCLS, getTTFB, getFID} from '[link].
The tool analyzes edX’s rank, traffic sources, advertising, and audience interests. SimilarWeb analytics for the edX platform ( Large preview ). Done with the analytical check, I moved on to user interviews. Take SimilarWeb. edX user review on Trustpilot ( Large preview ). Heuristic 1: Visibility of System Status.
That was until we went to production with our highest traffic customer. Vercel also offers an Analytics feature , which measures the core Web Vitals of your production deployment. Vercel Analytics actually collects the measures from the devices of your visitors, so these scores are really what your visitors are experiencing.
It increases our visibility and enables us to draw a steady stream of organic (or “free”) traffic to our site. While paid marketing strategies like Google Ads play a part in our approach as well, enhancing our organic traffic remains a major priority. The higher our organic traffic, the more profitable we become as a company.
I was working on an application that opened the provided webpage and then give the user an option to modify elements, add events, add analytics, and so on. The ability to modify the headers of traffic that pass through your browser is a great tool to have. Modifying Headers: How Can This Be Helpful? without any need to code.
These services use requests to external hosts (not servers you control) to deliver JavaScript framework libraries, custom fonts, advertising content, marketing analytics trackers, and more. They can also highlight very long redirection chains in your third-party traffic.
They can be more costly to implement — the cost involved in building a user-friendly platform with analytics is high when compared to using traditional CMS. GraphCMS has a generous free tier of 1 million API operations requests per month and 500 GB assets traffic. Best Use Cases For Headless CMS. Gridsome, Gatsby).
Notice the async keyword on the Google analytics script? Google analytics has ‘low’ priority. It accounts for 1.42% of global traffic as of June 2019, according to caniuse.com. The format that keeps the best quality for the smallest size may not be the one you expect. Now back to the DOM. I came across this: ( Large preview ).
Analytics is a good example. Writing a hand-spun analytics tracking dashboard isn’t what my clients really want to pay me for, so I’ll drop in the ol’ Google Analytics script and maybe never think of it again. Let’s look at it for a site that’s much “heavier” than Smashing Magazine. Analytics is another difficult choice.
A big JavaScript bundle might seem out of place on a magazine that merely publishes articles, but actually, there is plenty of scripting happening behind the scenes. Now, analytics tools and performance monitoring tools will provide this data when needed, but we looked specifically into CrUX , Chrome User Experience Report.
This saves clients traffic — sometimes traffic which the client is paying for. Lighthouse is the de facto standard in project analytics. Let’s assume that you’ve decided to develop a library and publish it to NPM. If you are using next.js, you can use the @next/bundle-analyzer plugin. It’s up to you! Using Lighthouse.
This guide has been kindly supported by our friends at LogRocket , a service that combines frontend performance monitoring , session replay, and product analytics to help you build better customer experiences. Study common complaints coming into customer service and sales team, study analytics for high bounce rates and conversion drops.
Study common complaints coming into customer service and sales team, study analytics for high bounce rates and conversion drops. Run performance experiments and measure outcomes — both on mobile and on desktop (for example, with Google Analytics ). Yet often, analytics alone doesn’t provide a complete picture.
To get accurate results and goals though, first study your analytics to see what your users are on. For Mac OS, we can use Network Link Conditioner , for Windows Windows Traffic Shaper , for Linux netem , and for FreeBSD dummynet. On Smashing Magazine, we could measure 19-32% improvement , too. Large preview ).
Terabyte of wasted traffic. Switch your analytics. Do you really need Google Analytics on every site you build? On the Fact Sheets page, we can save approx. 85% of images’ file sizes without a noticeable loss of image quality. With approx. 1,300,000 annual page views…this makes for 5.2 The difference is approx.
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