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World’s Top Web Performance Leaders To Watch

Rigor

After seeing companies struggle to find and fix frontend performance issues, Billy left HP and founded Zoompf, a web performance optimization company acquired by Rigor in 2015. Prior to founding start-ups, Luke was an Entrepreneur in Residence (EIR) at Benchmark Capital , the Chief Design Architect (VP) at Yahoo!,

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Front-End Performance Checklist 2020 [PDF, Apple Pages, MS Word]

Smashing Magazine

It might be tempting to get into quick "low-hanging-fruits"-optimizations early on — and it might be a good strategy for quick wins — but it will be very hard to keep performance a priority without planning and setting realistic, company-tailored performance goals. Set up "clean" and "customer" profiles for testing.