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What Adrian Did Next — Part 4 — how I helped Netflix launch on iPad and iPhone — 2007 to 2010

Adrian Cockcroft

They were focused on getting Netflix onto TV sets, and thought the screen was too small, the time people would spend watching was too short, and there wasnt enough mobile network bandwidth. Photo by Adrian2008 Netflix Hack Day Trophy for Instant Queue Add forNetflix In January 2010, exactly 15 years ago, Apple announced the iPad.

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The Amazon.com 2010 Shareholder Letter Focusses on Technology.

All Things Distributed

The Amazon.com 2010 Shareholder Letter Focusses on Technology. In the 2010 Shareholder Letter Jeff Bezos writes about the unique technologies developed at Amazon.com over the years. The Amazon.com 2010 Shareholder Letter Focusses on Technology. All Things Distributed. By Werner Vogels on 27 April 2011 12:51 AM. Comments ().

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Decision Making at Netflix

The Netflix TechBlog

Back in 2010, the UI was static, with limited navigation options and a presentation inspired by displays at a video rental store. Figure 1: The Netflix TVUI in 2010 (top) and in 2020 (bottom). Figure 1: The Netflix TVUI in 2010 (top) and in 2020 (bottom). Are videos better than static images?

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It’s time to migrate from NAM to Dynatrace

Dynatrace

For two decades, Dynatrace NAM—Network Application Monitoring, formerly known as DC RUM—has been successfully monitoring the user experience of our customers’ enterprise applications. SNMP managed the costs of network links well, but not the sources of those costs (i.e., Dynatrace news. Performance has always mattered.

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Engineering a Studio Quality Experience With High-Quality Audio at Netflix

The Netflix TechBlog

surround audio in 2010, and began streaming Dolby Atmos in 2016 , but wanted to bring studio quality sound to our members around the world. This approach selects the audio bitrate based on network conditions at the start of playback. Constrained environments can be due to changing network conditions and device performance limitations.

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Optimizing the Aural Experience on Android Devices with xHE-AAC

The Netflix TechBlog

channel surround sound in 2010, Dolby Atmos in 2017 , and adaptive bitrate audio in 2019. Using an approach similar to that described in our High Quality Audio Article , our xHE-AAC streams deliver studio-quality audio when network conditions allow, and minimize rebuffers when the network is congested. We began streaming 5.1

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JavaScript growth and third parties

Speed Curve

Ten years ago it was network bottlenecks, but the growth of JavaScript has outpaced network and CPU improvements on today's devices. In the early days back in 2010, the amount of first and third party JavaScript was about the same, whereas now third party JavaScript is more than twice that of first party.

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