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In the fourteen years that I've been working in the web performance industry, I've done a LOT of research, writing, and speaking about the psychology of page speed – in other words, why we crave fast, seamless online experiences. In fairness, that was in the early 2000s, and site speed was barely on anyone's radar.
We deployed these enhancements gradually over time to ensure that our users didn’t experience any disruptions, but instead only a consistent improvement of their site speed. Since implementing these changes, we have seen a dramatic improvement in the performance of websites built and hosted on our platform.
Recommended reading : How Improving WebsitePerformance Can Help Save The Planet. The mean average emissions for websites with a PageSpeed score of 100 is about 1 gram of carbon, which rises to a projected almost 6 grams for websites with a score of 0. The good news is that, as developers, we can do an awful lot about it.
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