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By 2001, we won our first loyal customers. For nearly fifteen years (~ 2001-2015), network traffic effectively served as a common API for measuring usage, performance, and availability of all applications, links, and clients. Application availability and performance measured using network probe technology.
Just as the Netflix product itself has evolved over the years, our approach to developing technologies to support experimentation at scale continues to evolve. our first investments in tooling to support A/B tests came way back in 2001. Early experimentation tooling at Netflix, from 2001.
Technocracy was, too: "bestpractice" was derived from people performing narrowly defined tasks in rigid processes that yielded poor quality products at a high cost. The notion of "bestpractice" has been in vogue again for at least a decade. In the 1980s, it seemed we were on the cusp of a revolution in management.
I also learned a lot about how to work directly with customers, when to shut up and let the sales guy drive the conversation, and generally how technology sales works. I really enjoyed the variety of working with several different customers every day, on different problems, and being part of an extremely innovative and fast growing company.
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