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With 100s of real-life examples , guidelines and bestpractices that you can apply right away. 2001 Greatest Headlines Ever Written. Not strictly aimed at copywriters but still a good overview of the steps in the writing process. My favourite part of the writing process is cleaning the apartment.”. More after jump!
Technocracy was, too: "bestpractice" was derived from people performing narrowly defined tasks in rigid processes that yielded poor quality products at a high cost. Service businesses grew at scale, and the reaction to scale is hierarchy, process, and command & control. Bureaucracy was discredited.
After the success of the books that Brian and I had written, which we got a cut of royalties for, our management decided that we should write books as our day job, and we assembled a team of experts to write up bestpractice guides as books in the Sun Blueprints series.
our first investments in tooling to support A/B tests came way back in 2001. Early experimentation tooling at Netflix, from 2001. Wherever possible, A/B test results or causal inference studies are an expected input to this decision making process. In fact, not only are test results expected for product decisions?—?it’s
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